Premium pricing / consumer willingness – With average item prices above many states (~$27.53) and certain formats (eighths, concentrates) marked up, consumers in Missouri are showing willingness to pay for higher quality, branded or differentiated products. (As seen in the pricing data above.)

Format trends & innovation – Pre-rolls are a standout: strong YoY growth (~+27.8% in Sep 2025) suggests consumers are gravitating toward convenience formats. Vapor pens also show positive growth in contrast to some declines in flower and concentrates. This drives product selection decisions toward formats with momentum. Headset

Category saturation & competition – Flower remains dominant (≈50% share) but its growth is slowing or contracting (-9.1% YoY for flower in Sept 2025). That signals rising competition, potential price pressure, and a need for differentiation (e.g., infused pre-rolls, premium strains). Operators will select SKUs accordingly, focusing on cartridges, pre-rolls, branded lines, etc.

Out-of-state / border traffic – Missouri’s geography (bordering many states without adult-use legalization) gives it a potential influx of out-of-state buyers, which likely expands customer base and product mix. (Mentioned anecdotally in analysis sources.) https://www.ky3.com+1

Regulatory & license constraints influencing product supply – Missouri’s licensing system (capped/licensed cultivators, manufacturing) and moderate tax environment influence what products are viable, which in turn affects selection. Brands may focus on high-margin SKUs that justify distribution and shelf space. (From market overview) Green Blazer

Consumer behaviour / basket size & unit sales – Headset reports show basket size insights (e.g., ~$68.83 average basket size for Missouri in Sept 2023) and total units sold (e.g., 3.5 M units in Sept 2023) which informs product selection: operators will want SKUs that drive higher basket values and unit counts. Headset